Marketing email templates

Browse the best performing marketing email templates.

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18 email templates
Your opinion

Hey {{first_name}},

I'm a big fan of your work, especially [[specific reference]], it has changed the way I produce my own content.

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I've recently produced a piece entitled [[content title]] and have used your [[specific citation]] as an example.

I have the article linked [[here]] for you and would love your opinion on it. If you find it useful for your audience I'd appreciate a share and a quick comment from you.

Thank you for your time!

Take care,
[[name]]

Would love to get your thoughts for a feature on Conversion Sciences

Hello {{first_name}},

I just wanted to drop you a quick line on behalf of Brian Massey. You are on a shortlist of CRO experts he'd like to feature in an upcoming piece for ConversionSciences.com.

We are putting together a comprehensive article on the best split testing tools available, and if you are interested in weighing-in, I'd love to get your thoughts on a few questions (responses wouldn't need to be long).

I've listed the questions below.

1) Outside of Optimizely and VWO, what are your favorite AB testing tools?
2) What do you love about them?
3) Who would you recommend them to?

Thanks for your time, and I look forward to hearing from you!

Feature your email templates

Hey {{first_name}},

This is Irina from Hunter.

I’m working now on creating the biggest directory with cold email templates. I came across a blog post on {{company}}'s blog with awesome cold email templates: [[referring_page_url]]

Don’t you mind if I feature some of those templates in our directory? Of course, I’ll give credit to {{company}} 🙂

Join our referral program

Hey {{first_name}},

[[name]] here from [[company]], a high-rated [[competitor]] alternative.

I saw one of your posts promoting [[X]] and thought you'd be a great fit for our referral program, to help us spread the word about [[company]].

We’re already working with the likes of [[example 1]] and [[example 2]] who generate more than 4-figures in revenue through us.

By signing up and promoting [[company]] through our program you get:

- 30% recurring and scalable commissions

- Bonus rewards! (Currently, you have the chance to earn an extra $150 as a fast-start bonus)

- Ready-made resources to promote us effectively (banners, newsletter templates, guides, and more)

- SEO assistance from our content team

- A dedicated Account Manager (that’s me!)

- Ready to start earning? Here’s the link to join us: [[link]]

Feel free to reach out if you have any questions. I am also reachable via Linkedin! :)

Cheers,

[[name]]

Contributing to {{company}} ([[Connection]] referral)

Hey {{first_name}},

I’ve been loving the [[relevant (true) complement based on the work in your discipline]] coming out of the {{company}} for the past few months, especially the recent [[relevant post, design, rebrand, feature, update and a quick note showing you actually looked at it]]

One of my acquaintances, [[name of connection]] is a contributor to the [[Company Name]] and she recommended I reach out to you to see if it’d be a good fit for me to contribute as well. Right now, I typically [[one liner about the services you offer and niche that it’s in, showing your clearly a good potential hire for them]]

[[If possible, add an extra sentence highlighting relevant past work or offering up more industry credibility boosters.]]

Let me know if this sounds interesting and I’d be happy to put together a few ideas on a [[deliverable]] we can test out!

[[Your Name]]

Growth Collaboration

Hello {{first_name}},

John here from Nightwatch.

I'm reaching out to ask if you're open to collaborate to help each other grow?

I noticed that you're publishing topics around SEO which happens to be an area that we cover on our blog as well.

If you're interested, let's chat more.

Cheers,
John

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How to write a cold marketing email template?

A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature.

  • Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection.
  • Opening line. Come up with a clever and catchy opening line that will make your prospects read your email further.
  • Email body. Make it short, personalize your offer on a high level and provide value. Write like a human using simple words and sentences.
  • Call-to-Action. Create a single and powerful call-to-action that will be clear to your prospects.
  • Signature. Shortly introduce yourself and the business you represent. Besides that, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

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